Liftline terms of service and data processing terms

Last updated: 3 November 2026. Liftline is made by CHRISPSDesign ("we"). These terms apply to every store ("you") that installs Liftline from the Shopify App Store.

1. The service

Liftline reads your Shopify store data to find customers likely to buy again, drafts campaigns for your approval, adds campaign tags to customers you approve, and measures the results. Liftline never sends emails, changes prices, edits your theme or places orders.

2. Billing

Liftline is billed by Shopify through your Shopify invoice: one plan, shown on the plan page before you subscribe, with a free trial. You can cancel at any time by uninstalling the app; Shopify handles any proration or refunds under its own billing rules.

3. Your responsibilities

• You decide which campaigns to approve and send, and you are responsible for the content and for complying with email-marketing law (for example consent and unsubscribe requirements) in the tool you send from.
• Estimates shown in Liftline are labelled as estimates. Only results measured against a held-back group are reported as proven.

4. Data processing

For the personal data of your customers, you are the controller and we are your processor. We:

• process it only to provide Liftline to you, as described in our privacy policy, and never sell it or use it for any other store;
• keep the minimum needed: customer ID, first name, tags, account status, marketing-consent status, order history, abandoned checkouts and the predictions Liftline calculates from them. We do not store customer emails, phone numbers or addresses;
• keep each store's data in its own separate database, encrypted in transit and at rest (including backups), and limit access to the developer;
• delete a customer's records and remove them from their order records when Shopify sends a customer deletion request, show you customer data requests so you can download what we hold, and delete all of your store's data when Shopify sends its deletion notice, about 48 hours after uninstall (encrypted backups expire within a further 7 days);
• use Render (hosting, United States) as our only sub-processor, and tell you before adding another;
• notify you without undue delay, and within 72 hours, if we become aware of a breach affecting your data, and help you meet your own obligations.

5. Availability and liability

We aim to keep Liftline available and fix problems quickly, but it is provided "as is". To the extent the law allows, our total liability is limited to the fees you paid for Liftline in the 12 months before a claim, and we are not liable for indirect or lost-profit losses.

6. Changes and contact

We may update these terms; material changes will be announced in the app before they take effect. Questions: hello@chrisps.co.uk.